BURN THE FAT
FEED THE MUSCLE

Burn Fat, Build Muscle and Transform Your Body Forever
With the Secrets of the Leanest People in the World

Dear friend,

My name is Tom Venuto. I've been a fitness trainer and fat loss coach for almost 25 years, and I've helped over 300,000 people in 154 countries to shed fat, gain muscle and transform their bodies, the natural way (no pills, no drugs, no supplements, no fads, and no "weird" gimmicks).

My book, Burn the Fat, Feed the Muscle has been a best seller on the internet in e-book format for the last 10 years. It's one of the most proven, tested and trusted fat burning programs of all time, and it's now available in a brand new revised and updated hardcover edition.

What's Different about Burn the Fat, Feed the Muscle?

Most weight loss programs only focus on one thing, usually just diet. Dieting is actually the worst way to lose weight. That's because the scale "lies" to you, and if you follow the wrong diet, you could lose as much muscle as fat!

Burn the Fat, Feed the Muscle is not as much about dieting your body down, as it is about building your body up.

Burn the Fat, Feed the Muscle IS the most powerful program in the world for burning fat (while keeping the muscle), but it’s also about building fitness, building strength, building health, building energy and building confidence. To do that, you have to approach this from more than one angle.

Nutrition is the most important part, but there are four elements you need to transform your body in the shortest amount of time, and most people are missing the other three.

Burn the Fat, Feed the Muscle is the only program that covers them all.


(Learn more about the "4 elements of Burn the Fat" in the 1:50 video below)





How is Burn the Fat, Feed the Muscle different than other diet books or weight loss programs? (video 2:33)


Who is Burn the Fat Feed the Muscle For?

This program promises that you will transform your body using the "secrets of the leanest people in the world" (people like bodybuilders and fitness models).

But this is not about getting ripped or being a bodybuilder, unless you want to. It’s about how regular people can use these secrets to reach their own goals, whether that’s losing 100 pounds or the last 10 pounds, whether that’s gaining muscle or just getting more toned.

It doesn't matter whether you are male of female, younger or older, this program will work for anyone, and it has already been tested and proven by over 300,000 people in 154 countries. My mission now is to help millions of regular people get leaner, stronger, fitter and healthier.

What's NEW in this updated edition of Burn the Fat, Feed the Muscle? Is this the same e-book that has been around since 2003?

This is a totally revised and updated hardcover version of the original e-book, so all the core principles that make it so successful are still there.

But at least 25% of the material is brand new! The book has been updated with the latest research and best practices (and very importantly - it combines science with experience, rather than focusing on one or the other). There are new chapters on weight training, how to break fat loss plateaus, and how to accelerate fat loss if your results are coming too slow. Plus, there are brand new workouts.

People who read the original e-book years ago will definitely want to grab this new edition, especially if they want a beautiful hardcover for the shelf. First time readers can be confident knowing this program has stood the test of time and proven effective for hundreds of thousands of men and women of all ages for over a decade.

Can you do the workouts at home, and can a total beginner do it?

Yes. In addition to the "TNB-28" workout, which is a challenge even for experienced lifters, In the new edition of the book, I've included a workout plan just for beginners (it's called the primer program). I picked easy exercises that anyone can do, even if you've never worked out a day in your life. You can do it right in your own home, with little or no equipment (if you have dumbbells, you can do even more great moves to strengthen and sculpt every part of your body.


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Burn The Fat, Feed the Muscle Reviews


"Among the overwhelming plethora of fitness, weight loss and exercise books on the market today, there are very few that will survive the test of time. Tom Venuto’s book, Burn The Fat, Feed The Muscle will be one of them. If you’re looking for the “latest trend” or quick fix, you won’t find it in this book. What you will find is concrete information on what really works: Strength training to build muscle. Build muscle to burn fat… what a concept! Fitness has taken so many confusing twists and turns over the past 30+ years, very few experts are still teaching that one fundamental truth."


- Tom Terwilliger, Mr America, author of, The 7 Rules of Achievement


"In Burn the Fat, Feed the Muscle Tom Venuto truly delivers the holy grail of fat loss. His frank and practical roadmap of the caloric mechanics of fat loss combined with the often overlooked, but essential, psychological strategies make this one of the most useful books on fat loss ever written."

- Michael Roussell, PhD (www.mikeroussell.com)

"Usually, when I'm on deadline for a book, the last thing I want to do is read someone's work about the exact same subject. But when the work is by Tom Venuto, I don't have a choice. I have to read it to see how high the bar is set. And with Burn the Fat, Feed the Muscle, it's set scary-high. Not only does Tom include every fact about fat loss worth including, he offers vital, practical, and time-tested systems to implement them. This is a great resource for anyone who's serious about getting lean, fit, and muscular, while eating a healthy diet and having time left over to enjoy life. It's the new industry standard for fitness books."

- Lou Schuler, author of The New Rules of Lifting series

"This is the true bible of fitness."

- Shawn Phillips, author of Strength for Life and Ab-solution


"Tom Venuto did it again - Burn the Fat, Feed the Muscle - delivers exactly what people need to do exactly as the title says, burn fat AND build muscle. Simultaneously! And the best part is it's practical, useful and beneficial for everyone from the nutrition and training, to the simple, yet effective behavioral strategies."


- Chris Mohr, PhD, RD

"This is the book that really changed my thoughts on exercise and nutrition. The principles Tom Venuto uses are based on solid science and he puts it in a simple format that everyone can use to improve their health. Tom Venuto is a class act and anyone wanting to lose the fat and build muscle will not be disappointed. As a doctor, I recommend him to patients and I don't do that lightly. If I could prescribe Burn the Fat, Feed the Muscl" to patients instead of more medications I would in a heart beat!"

- Laurie Marbas, MD, MBA Board Certified Family Medicine physician, http://strongfitbody.com


"Very few in the history of the health and fat loss world have consistently delivered practical, scientifically-accurate, easy-to-understand and results-producing information like Tom Venuto. “Burn the Fat, Feed the Muscle” is the quintessential collection of those principles and may be the most important book of its kind in this era."

- Mike Howard, Founder of Core Concepts Wellness www.coreconceptswellness.com


"How do you write a superb book that covers every element of fitness? Well, first you live it, then you write it. What's more, the new edition of Tom's book has grown and evolved along with his knowledge, and now you can hold it in your hands as a physical book. Do not be left without this goldmine of fitness information."

- Jay Scott, Host of the Full Disclosure Fitness Podcast


"In Burn The Fat, Feed The Muscle, Tom Venuto “goes deep” on the subject of how to drop fat while retaining, or even gaining, lean muscle. It covers everything you need to know in order to fine-tune and customize your nutrition, cardio, and weight training program so that it fits your schedule, your tastes and your goals. Tom also devotes an entire chapter to the subject of setting goals and training your mind, which is something that’s missing from many diet and nutrition programs. Burn The Fat, Feed The Muscle is one of those rare books that will leave you feeling "fired up" and excited about how the future you is going to look."

- Christian Finn, M.S.c.


"Burn the Fat Feed the Muscle is the go-to resource for anyone who wants to achieve low levels of body fat and get ripped. Tom goes above and beyond discussing the common elements of training and nutrition - he covers a topic most people neglect that's vitally important: mental training. Every topic is explained thoroughly so the reader knows exactly what must be done, in simple steps, to achieve the results they desire. Bottom line - if you want to get ripped, this is the guide for you."

- Nia Shanks www.LiftLikeaGirl.com


"If you're looking for a new fitness book, this one is LEGIT! These days, there is an over-abundance of health, fitness and diet information available at our fingertips. The problem however, is knowing which to believe and trust and which to disregard. Tom Venuto's new book is fitness information you WANT to pay attention to. With years of experience and tons of client testimonials and results to back him up, Tom lays it all out in his new book Burn the Fat, Feed the Muscle. A fantastic resource for trainers and trainees that you'll always be referring back to."

- Jon-Erik Kawamoto, CSCS, CEP - Strength and Conditioning Coach, Personal Trainer, Fitness Writer and owner of JKConditioning (www.JKConditioning.com) in St. John's, Newfoundland, Canada


"Burn The Fat, Feed The Muscle is the guide to transformation you've been looking for. Tom Venuto tackles the complexity of the human psyche in such a simplistic way it makes you question, "Why didn't I know this before!?" When you combine that with his non-dogmatic and scientific approach to the physical techniques of fat loss and training, you have the makings of a classic "must own" book. And that is what Burn The Fat, Feed The Muscle is - an instant classic."

- Leigh Peele, author of Fat Loss Troubleshoot and Starve Mode


""Burn the Fat, Feed the Muscle" is old school, new school, and the awesome school text on how live lean and stay fit. It's not about some secret sauce. The secret is in the fundamentals (which for many, they have yet to find so they feel secret) and having a clear plan of action to release their power; with of course plenty of support. Tom Venuto knocks it out of the park for you in both ways - read, and act!

- ~John Allen Mollenhaur ("JAM")


"Wow! After reading the new edition of your Burn the Fat, Feed the Muscle (BFFM) book, NOW I know why everyone is calling this "The Bible of Fat Loss." I love the new edition. I really like The New Body 28 (TNB-28) four-week training plan, and the L.E.A.N lifestyle program makes the new upgraded version very easy to follow. I am very discerning when recommending a weight loss or fitness product because of all the misleading information and hyped-up claims in the marketplace. Seriously, there are very few resources that are trustworthy and really work. But the BFFM book is totally refreshing and solid information! It is the #1 Fitness and Nutrition book EVER."

- Georgette Pann, Nutri Fitness boot camps, certified personal trainer, sports nutritionist


“As a strength coach and fitness blogger Burn The Fat Feed The Muscle is a breath of fresh air. It's not full of hype. Tom's book is an honest blueprint built on a fitness philosophy that has been tested and proven to work. Its outstanding fitness and nutrition advice is presented in a straightforward and logical manner making it easy to follow. So that it's not just the numbers that change, but your body too. If you help others or personally want to build a body you can be comfortable in, Burn The Fat Feed The Muscle is a must-have."

- Jason Paris CSCS, FitnessDoctrine.com

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